About to Shimoga Jewellery Cluster


   In Shimoga majority of jewellery manufacturing units are artisan type and located in the town .Its estimated that there are 900 jewellery units providing the direct employment to about 2100 artisans (goldsmiths) and indirect employment to 4500 persons, The turnover of jewellery units is estimated at RS.190 crores, Most of the jewellery units in Shimoga are involved in manufacturing of gold ornaments, these units are in unorganized cottage sector and yet to get industrial status. There are about 200 jewellery showrooms/shops in Shimoga providing direct employment to about 600 persons and indirect employment to about 1000 persons. The jewellery showrooms/shops have total turnover of about Rs.230 crores. The total turnover from Jewellery Units and Jewellery Shops in Jewellery Cluster, Shimoga, is estimated at Rs.420 crores per annum. The jewellery artisans mainly belong to Hindu Vishwakarma community and Daivagna Community. The artisans in the sector have migrated from neighboring districts and also from other states like Bihar, Bengal and Tamil Nadu. Ornaments manufactured by Jewellery Manufacturing Units in Shimoga are mainly dependent on orders placed by local shops/traders. Few manufacturing units are involved in trading of gold ornaments. Few manufacturing units are involved in trading of gold ornaments. Some of the jewellery manufacturing units are selling their products in big shops located mainly in Bangalore.


Vision Statement


"The Jewellery Cluster at Shimoga will become a vibrant and model cluster in this sector by infusion of new technologies, new product desigs, quality assurance system and effective intervention by all stakeholders"


The structure of cluster comprises the following:


  • Single owner–cum–worker unit — Artisan Unit.
  • 2–5 artisans working unit — Owner Artisan also works in the unit.
  • Manufacturing unit with shop
  • Shops — Business Establishment units located in & around Shimoga.

Measures for Cluster Development


  • Updating Traditional Skills
  • Adoption of innovative designs in line with market trends
  • Strengthening marketing set-up
  • Coordinating agency to be involved for monitoring the progress
  • Industry-Trade-Institutional Interaction
  • From Vertical to Horizontal Integration of Market
  • Technological upgradation for enhancing the capabilities.
  • Offering comprehensive quality assurance
  • Reorientation of cluster on line with similar cluster elsewhere.
  • The measures would evolve a need based approach for further development of jewellery cluster, Shimoga.

The existing potential available in the cluster would be the base for future growth. These are necessary for an integrated development of cluster to enliven the vision for overall growth and development.